The Reader’s Table is Heliotype Creative’s dedicated book marketing and publicity division, helping authors build visibility and connect their books with readers, creators, and communities. Drawing on Heliotype Creative’s experience in entertainment, lifestyle, media relations, influencer partnerships, and strategic campaigns, The Readers Table brings a thoughtful, relationship-driven approach to book marketing—connecting great books with the people most likely to love them.

OUR SERVICES.

Creator Campaigns.

We connect authors and their books with thoughtful, engaged book creators who have built genuine communities around reading. Our creator campaigns are designed to generate authentic conversation, increase visibility, and put books in front of readers who are most likely to connect with them. From creator research and personalized outreach to ARC coordination, campaign management, follow-up, and reporting, we handle the process from start to finish—creating opportunities for meaningful, organic book discovery.

Book Marketing.

Great books need more than a launch-day push. Our book marketing strategies are designed to build awareness, connect with the right audiences, and create momentum that extends beyond publication. We develop thoughtful, reader-focused campaigns tailored to each book and author, bringing together creator partnerships, promotional opportunities, launch strategy, and digital initiatives to help build lasting visibility and readership.

Boutique Publicity.

We take a targeted, highly personalized approach to book publicity, focusing on the media opportunities that make sense for each author and story. Our publicity campaigns may include podcast outreach, digital media and literary features, author interviews, Q&As, genre-specific outlets, and other strategic opportunities to introduce authors and their books to new audiences. Rather than taking a one-size-fits-all approach, we look for the right stories, the right outlets, and the right conversations.

Digital Book Tours.

We create coordinated digital book tours that bring a book to readers across multiple creators, platforms, and promotional moments.

Depending on the campaign, a tour may include creator features, reviews, reading vlogs, author interviews, cover reveals, release celebrations, live events, and other digital activations. Each tour is thoughtfully planned around the book, its audience, and the author’s goals—creating a concentrated wave of visibility while giving readers multiple ways to discover the story.